Sirius xm program director

From the moment I put this song into rotation to now, how fast did it grow? Velocity metrics, or how quickly it [the song] grew, that KPI [Key Performance Indicator] is so much more important than total streams. Eventually, if you're an artist and you release a song, it will get to a million streams. It might take you a million years, but eventually, it will get there. But if you can get to a million streams from zero faster than Artist B, then obviously Artist A is much more influential.

What makes those channels special in the way they're curated is a lot of the artists we play have some connection to each other. It's the same with the DJs, or the personalities, as we call them. Our DJs are also artists who play around in that same sphere. You need someone who is of the community who can tell you why it's good, because they are that music At Sirius, their job is to filter out all of the crap, and just play the things you might actually dig The odds are greater that you might connect to it, too, if there's a community on our platform that you feel like you're a part of Sign up for more like this.

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